Getting familiar with Domanac's language

The Opportunity Score is Domanac's overall assessment of the current market opportunity surrounding a domain.

A higher score indicates more favorable conditions based on the signals Domanac evaluates.

The Opportunity Score is not an appraisal, market value, asking price, or guarantee of a sale.

Think of it as: How favorable does the opportunity look right now?

Trend describes the direction of the domain's opportunity.

Rising — opportunity is moving in a more favorable direction.

Stable — opportunity is relatively steady.

Declining — opportunity is moving in a less favorable direction.

Trend describes direction, not a prediction of what will happen to the domain.

Think of it as: Which way is the opportunity moving?

Market Climate describes the broader conditions surrounding the domain.

Warming — market conditions are becoming more favorable.

Stable — market conditions are relatively steady.

Cooling — market conditions are becoming less favorable.

Climate looks at the broader environment rather than only the domain's individual score.

Think of it as: What's happening around this opportunity?

They measure different things.

Trend focuses on the direction of the domain's opportunity. Climate takes a broader view of the surrounding market.

For example, Trend: Declining and Climate: Stable does not mean Domanac is contradicting itself. The domain's individual outlook can weaken while the broader market remains relatively steady.

Think of it as: The domain can be cooling while the overall market remains stable.

Evidence describes the amount and relevance of information supporting the current outlook.

Direct — strong information directly relevant to the domain.

Borrowed — useful information from related market activity.

Thin — limited supporting information.

None — little supporting information is currently available.

Think of it as: How much supporting information does Domanac have?

Confidence describes the precision of the current forecast estimate.

High — the estimate has relatively less uncertainty.

Moderate — some uncertainty remains.

Low — the estimate has greater uncertainty.

Confidence and Evidence are not the same thing. A forecast can have relatively high confidence while being supported by limited direct evidence.

Think of it as: How precise is this estimate?

Because they answer different questions.

Confidence describes the precision of the estimate. Evidence describes the supporting information behind it.

For example, Confidence: High and Evidence: Thin means Domanac can produce a relatively consistent estimate from the information available, while still having limited direct evidence about the specific domain.

Think of it as: Confidence = precision. Evidence = support.

Horizon describes how Domanac's opportunity outlook is viewed across different periods.

Different horizons can produce different outlooks because market conditions can change over time.

A domain may look different across a shorter horizon than it does across a longer one.

Think of it as: How does the opportunity look across different stretches of time?

They aren't supposed to. Domanac deliberately separates different aspects of the opportunity.

Opportunity Score — How favorable does the opportunity look?

Trend — Which direction is it moving?

Market Climate — What's happening around it?

Evidence — How much supporting information is available?

Confidence — How precise is the estimate?

Horizon — How does the outlook change across different periods?

Domanac forecasts opportunity. It does not appraise domains or guarantee outcomes.

The numbers and labels are designed to help you understand the market conditions surrounding a domain, not to tell you what a domain is worth or guarantee that it will sell.